If you’re an entrepreneur worth your salt, you’ve no doubt attended gazillions of live networking events and at least dipped your toe in the social networking waters. What confounds me at nearly every event is the brashness and ‘in-your-faceness’ of so many business owners, who I would like to think are well-intended but come off as desperate and smarmy as they shove their card in your hand without a conversation and are off to the next ‘victim’.

One recent event found us ladies once again in the powder room line. One woman who was not having any real conversation whatsoever was ‘working the line’ passing out flyers to whom she deemed good targets for her weight-loss boot camp. As you can imagine, she only sought out those she considered in need of shedding some poundage. When she got down to her last few flyers, she got more particular in asking if her intended were even interested. The rest she just shoved in their face and kept on going down the line since were were, after all, a captive audience.

Back in the general session room, we returned to find our tables covered in propaganda from other attendees – a result of the spray and pray method of scatter-shotting your marketing materials in hopes somebody would pick it up. It was appalling.

May I be so bold as to suggest we all have an honest, decent, real conversation with others and genuinely seek out what they do and how best we can be of service or be able to refer them, or keep them in mind if we meet others in need of their service. Be attentive first to the needs of others and figure out how you can help them and ask for their card for future follow up. The giving means giving value, not just giving your card and getting theirs. Give a good listen to others, give referrals, give eye contact, give good conversation and give genuinely before you give your card.

Politeness and eye contact count. Running around the room, or cyberspace with automated trashy, irrelevent, ‘join farmville’ status updates and shoving your card or your postings in other’s hands doesn’t really count as networking; it counts as annoying, disingenuous and networthless. Focus on the relationship part of relationship marketing to get better results. People want human contact – not to be treated as a number.

Just my seven cents on being a giver so networking works and so it makes sense. We’re supposed to be helping each other prosper. Whether social or business networking, as Ivan Meisner of Business Networking International so aptly states, “givers gain”. Be conscious, be appropriate and be relevant online and off.

Well, you asked for it and you got it! We’re  quickly expanding our reach beyond our Energized Entrepreneur Network on Facebook and the teleclasses we’ve hosted. We’re hitting the airwaves in cyberspace in conjunction with The Women’s Information Network at www.TheWINOnline.com.

We just inked the deal so there are no shows produced quite yet. We’re working on the lineup of topics that will appeal to entrepreneurs, execs and enlightened employees alike to energize their lives at every level. The shows will be short, sweet, high-content and of course exploding with high energy to give you a quick infusion of fun and effectiveness.

You’re invited to check out the site for other shows and awesome events and information the Women’s Information Network has for women, by women, about women. If you’re in the LA area on 17 April, be sure to attend their International Event power packed with amazing women speakers and vendors. See the Events page on their website.

Not in LA? Then see if they have a Girls Night Out in your local area – also on the Events page on their site. Get connected with experts, thought leaders and just plain cool women through this network and stay tuned for upcoming shows and teleclasses in the works.

If you’ve been wondering how to navigate the cyber seas using social media or deciding when and if you should jump into the water. C’mon in, the water’s great! I’ve recently teamed up with some social media experts who are leading the way for others to test the waters of social networking.

One of them is Chris Beebe, the Lead Singer and Rockstar Extraordinaire at The Visionary Agency, named 2009 Women Owned Business of the Year in Aurora, IL – second only to Chicago. Check out her blog at TheVisionaryBlog. I’m thrilled to be interviewed as a success story for her upcoming book: Follow Me: Building a Rock-Star Following with Social Media. Due out in the near future. Stay tuned for specific dates.

Chris offers her clients marketing solutions and strategies to propel their vision. She works with them to bring their burning business desires to life and her new book will help you attain your own rock-star status in cyber space.

Another expert in helping entrepreneurs bring their business to the top of the pack is Theresa Bradley-Banta and her blog for entrepreneurs, by entrepreneurs called BigFishTopDogs.  She’s social media savvy and her insights and inspiration on her blog is rockin’ it. I’m super excited to be a guest blogger on her site to help be the Sherpa guide for other entrepreneurs on their path from success to significance.

Are you ready to be a rock-star in your niche? Let us know how we can help you attain star status in your industry. Rock on!

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