The last segment in the series of Fearless Selling: How to Energize Your Marketing Strategies and Build Business Relationships.

When I launch a new product such as a card deck of 52 Ways to Have Fun at Work, then I send my clients a sample of my new product as a thank you gift for choosing to partner with me in business. When I see an article in a trade magazine that I think would be valuable to a client, I will send them a copy whether it is about my, written by me, or just on a topic that would be of interest that is sent along with a note that I’m thinking about them.

I always send a thank you gift to a client along with a hand-written note after every presentation in appreciation for collaborating on a program for their members or employees. I keep a stock of a variety of items on hand that represent the image I want to project for my business. I have had items customized for me, I’ve found items in catalogs and malls that had just the right flair and I pick up a bulk order of them, or I have made ceramic plaques with the phrases I use in my programs to give as gifts. I change items every year or two to keep it fresh and I keep track of what I have sent to whom so I don’t give a repeat gift.

Another way I’ve found to keep in touch by adding value is to offer clients or their customers a free tele-class as a premium. Clients can either offer the tele-class to their team members or they can offer it to their customers and use me as their thank-you to their customers. Bridge lines are inexpensive to rent and it gives me a chance to offer more information and services to my customers.

The best way I have found to keep in touch and to keep building on relationships is to add value to people’s lives and to save them time, money, effort, or energy, or at least give them information or products that will do the same for them. When I make contact, I make sure it will be welcomed.

What kinds of things are you doing to energize your marketing strategies and build better business relationships. Remember, you don’t necessarily do business with another business. You do business with people. I can’t say enough about the neatest product I’ve found to build business and personal relationships through www.BizBuilderCards.com. Kody Batemen and his team have developed the slickest way yet to keep in touch with people using a click of a mouse to send real-life paper cards that are customized by you and that end up in their mailbox. The response from my clients and friends has been overwhelming to get something other than junk mail or from Ed McMahon in their mailbox. The coolest part about it is that the company is a pay-it-forward kind of company that promotes gratitude, acknowledgement, appreciation, and a celebration and honoring of somebody else’s life. I am happy to set up a free gift account for you to try it on for size and see how easy it is to touch somebody’s life through a customized greeting card. I will even pay for the postage. Give me a call to set up a 10-15-minute session so you can start sending out cards.

To Your FUNomenal Success!
Gail

As I do programs on acknowledgement and appreciation across the county, I meet some very neat people with amazing ideas. I wanted to show my appreciation to members of my clientele, audiences, readers, subscribers and other people in the Fun*cilitators, Biz Builder Cards, Your Energy Expert community for being awesome supporters of the cause for energizing individuals and organizations.

One of the neat people I’ve met recently is Debra Kahnen, RN, ND, a Life Plan and Breakthrough Specialist who is committed to your health, wealth and happiness. Through her personal health coaching business she has graciously offered her gift valued at $95 for everybody in my community with our complements to help them reach their goals. Here is a link to her e-book, Power of Clarity at http://lifedreamsmanifest.com/bonus.html. Clarity is one of those gifts we give ourselves and Debra’s powerful tool just helps make that a whole lot easier.

Debra and I hope you enjoy manifesting your life dreams with the help of her inspiring and information-packed e-book.

To Your FUNomenal Success!
Gail

This just in…I just received my personal copy of Entrepreneur Magazines Small Biz Book series book on How to Start a Seminar Production Business. I was fortunate enough to be one of a handful of people interviewed for the book. If you’ve ever wanted to be a professional speaker or travel the world talking, here’s the book for you.

Here’s a snippet

Alternative Careers
This doesn’t mean that only ad agency executives or pocket-protector-bearing efficiency experts need apply. Seminar professionals come from all avenues of life. The ones we interviewed for this book encompassed a variety of alternative careers: clinical psychologist, electrical contractor, recreation professional, physician, and sales and marketing professional.
The tip here is that all these entrepreneurs figured out how to make their backgrounds and their interests work for them in their new careers. They’ve taken the skills and enthusiasm they’ve already acquired and applied them to the seminar business.
Paid To Play
Gail Hahn turned her knowledge of how to have fun into a successful seminar business, Fun*cilitators. “I’ve been a recreation professional for over 20 years,” she says, “getting paid to play and energize people’s lives and help them attain self-actualization through leisure education. From 1986 to 1996, I was the outdoor recreation director in Germany for the Department of Defense. We ran a tennis center, a ropes course, a rental center, and trips throughout Europe and Asia for soldiers and civilians connected with the military.
“Coming back to America in 1996 after blowing out my knee skiing,” the Reston, Virginia, resident explains, “I had several months to think about the business plan and my escape from the federal service. I had been planning and plotting for about two years prior with a mastermind group/success team while in Germany. I built my house with a home office to urge me to get the business going and then started the business in January 1997. I kept my day job for about a year and a half to keep the cash flow going.
“The more I got into it, the more committed I became, and the more I found that there was indeed a market of really stressed-out people who needed to be shown how to practice safe stress and mix effectiveness with fun—to get energized and learn how to become playful professionals in order to balance their lives—especially around the DC area.”

Click on the link listed at the bottom of the suggested links list to save $10 on your book. The site has this and other business start-up guides to energize your inner entrepreneur.

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