Get Energized Now
Sep
30
The last segment in the series of Fearless Selling: How to Energize Your Marketing Strategies and Build Business Relationships.
When I launch a new product such as a card deck of 52 Ways to Have Fun at Work, then I send my clients a sample of my new product as a thank you gift for choosing to partner with me in business. When I see an article in a trade magazine that I think would be valuable to a client, I will send them a copy whether it is about my, written by me, or just on a topic that would be of interest that is sent along with a note that I’m thinking about them.
I always send a thank you gift to a client along with a hand-written note after every presentation in appreciation for collaborating on a program for their members or employees. I keep a stock of a variety of items on hand that represent the image I want to project for my business. I have had items customized for me, I’ve found items in catalogs and malls that had just the right flair and I pick up a bulk order of them, or I have made ceramic plaques with the phrases I use in my programs to give as gifts. I change items every year or two to keep it fresh and I keep track of what I have sent to whom so I don’t give a repeat gift.
Another way I’ve found to keep in touch by adding value is to offer clients or their customers a free tele-class as a premium. Clients can either offer the tele-class to their team members or they can offer it to their customers and use me as their thank-you to their customers. Bridge lines are inexpensive to rent and it gives me a chance to offer more information and services to my customers.
The best way I have found to keep in touch and to keep building on relationships is to add value to people’s lives and to save them time, money, effort, or energy, or at least give them information or products that will do the same for them. When I make contact, I make sure it will be welcomed.
What kinds of things are you doing to energize your marketing strategies and build better business relationships. Remember, you don’t necessarily do business with another business. You do business with people. I can’t say enough about the neatest product I’ve found to build business and personal relationships through www.BizBuilderCards.com. Kody Batemen and his team have developed the slickest way yet to keep in touch with people using a click of a mouse to send real-life paper cards that are customized by you and that end up in their mailbox. The response from my clients and friends has been overwhelming to get something other than junk mail or from Ed McMahon in their mailbox. The coolest part about it is that the company is a pay-it-forward kind of company that promotes gratitude, acknowledgement, appreciation, and a celebration and honoring of somebody else’s life. I am happy to set up a free gift account for you to try it on for size and see how easy it is to touch somebody’s life through a customized greeting card. I will even pay for the postage. Give me a call to set up a 10-15-minute session so you can start sending out cards.
To Your FUNomenal Success!
Gail
Sep
18
Manifest Your Life Dreams – A Gift to My Community
Filed Under Well-Being, Whatever | Leave a Comment
As I do programs on acknowledgement and appreciation across the county, I meet some very neat people with amazing ideas. I wanted to show my appreciation to members of my clientele, audiences, readers, subscribers and other people in the Fun*cilitators, Biz Builder Cards, Your Energy Expert community for being awesome supporters of the cause for energizing individuals and organizations.
One of the neat people I’ve met recently is Debra Kahnen, RN, ND, a Life Plan and Breakthrough Specialist who is committed to your health, wealth and happiness. Through her personal health coaching business she has graciously offered her gift valued at $95 for everybody in my community with our complements to help them reach their goals. Here is a link to her e-book, Power of Clarity at http://lifedreamsmanifest.com/bonus.html. Clarity is one of those gifts we give ourselves and Debra’s powerful tool just helps make that a whole lot easier.
Debra and I hope you enjoy manifesting your life dreams with the help of her inspiring and information-packed e-book.
To Your FUNomenal Success!
Gail
Sep
15
Starting Your own Seminar Business – Energize Your Entrepreneur
Filed Under Energized Entrepreneur | Leave a Comment
This just in…I just received my personal copy of Entrepreneur Magazines Small Biz Book series book on How to Start a Seminar Production Business. I was fortunate enough to be one of a handful of people interviewed for the book. If you’ve ever wanted to be a professional speaker or travel the world talking, here’s the book for you.
Here’s a snippet
Alternative Careers
This doesn’t mean that only ad agency executives or pocket-protector-bearing efficiency experts need apply. Seminar professionals come from all avenues of life. The ones we interviewed for this book encompassed a variety of alternative careers: clinical psychologist, electrical contractor, recreation professional, physician, and sales and marketing professional.
The tip here is that all these entrepreneurs figured out how to make their backgrounds and their interests work for them in their new careers. They’ve taken the skills and enthusiasm they’ve already acquired and applied them to the seminar business.
Paid To Play
Gail Hahn turned her knowledge of how to have fun into a successful seminar business, Fun*cilitators. “I’ve been a recreation professional for over 20 years,” she says, “getting paid to play and energize people’s lives and help them attain self-actualization through leisure education. From 1986 to 1996, I was the outdoor recreation director in Germany for the Department of Defense. We ran a tennis center, a ropes course, a rental center, and trips throughout Europe and Asia for soldiers and civilians connected with the military.
“Coming back to America in 1996 after blowing out my knee skiing,” the Reston, Virginia, resident explains, “I had several months to think about the business plan and my escape from the federal service. I had been planning and plotting for about two years prior with a mastermind group/success team while in Germany. I built my house with a home office to urge me to get the business going and then started the business in January 1997. I kept my day job for about a year and a half to keep the cash flow going.
“The more I got into it, the more committed I became, and the more I found that there was indeed a market of really stressed-out people who needed to be shown how to practice safe stress and mix effectiveness with fun—to get energized and learn how to become playful professionals in order to balance their lives—especially around the DC area.”
Click on the link listed at the bottom of the suggested links list to save $10 on your book. The site has this and other business start-up guides to energize your inner entrepreneur.
Sep
15
Next in our continuing series of fearless selling and how to attract, retain and recognize your customers or clients, we have some more practical pointers.
I send out customized postcards several times per year with photographs of me doing adventurous activities or another unique photograph I have taken on my world travels. There is usually a blurb on the back of the postcard with information on a new program or other beneficial service. I usually write a note on each postcard.
My clients get a new year’s card thanking them for their business. I choose new years since I am usually swamped over the holidays and could never get a holiday card out on time and I don’t want my card to get lost in the avalanche of holiday cards that arrive in December.
There’s a growing subscribership to my free, priceless monthly e-zine called Live Wire which has been building the business and building exposure since 1998. Keeping in touch through the ezine helps continue the relationships I’ve built over the years and it also introduces my business to others who are new subscribers. I’ve started another ezine with my business partners just for women called Footnotes at http://www.gutsgraceandgusto.com/ as well as my blog http://www.energize-me.blogspot.com/ to continually give value, service and information about improving your life and your workplace.
Your next installment will be coming soon… if you have ideas of how you attract clients, add value to their business and grow your own, send your comments for publication.
To Your FUNominal Success!
Gail
Sep
13
I often get lots of questions about how I build my businesses when I work from home. I’ve created a list if ideas of things I do to attract and energize my business and create great relationships with my clients, audience members and members of the community. It’s all about people and serving them to the best of your ability and making the time to keep in touch with them as well as bringing them more value to their lives. Nobody likes spam. Here is the first in a series of posts that will have you building relationships and building your business, and energizing your sales and marketing strategies no matter what kind of business it is.
As an entrepreneur, professional speaker, and writer working alone; it’s critical to build strong relationships amongst clients as well as colleagues in order to grow your business and help others in the growth of their potential as well. Genuinely keeping in touch with your advocates and those you hope will become your advocates keeps business streaming through your door and keeps you connected with peers and prospects alike.
I’ve found that having a system for most things makes it easier to accomplish more in less time. When I keep to my schedule and system, then keeping connected to the outside world becomes a good habit. I have always been one to be leery of bugging people and not wanting to seem to shameless in my sales pitch, but rather to be of service and to bring value and needed benefits to my clients and potential clients. I use the theory of giving to get when I make business contacts through email, snail mail, voice mail, or in person. When I send something out of the office it is usually filled with valuable information, a fun new product, a notice of something of benefit to them in the future, or something tasty to eat.
Putting surprises in packages for my clients as a token of appreciation gives me great pleasure. I have found through experience that people love to get treats, especially chocolate. For client appreciation, I often send my customized gourmet chocolate bar that has my trademark tagline printed on the front “You’re Funominal! ™” along with a notecard thanking them for their business. ….
Stay tuned for more tips to add success and significance to your life and the lives of others….
Your Chief Energizing Officer -
Gail
